Friday, July 16, 2010

Sony and Photokina 2010 - 66 Days to Go

Photokina is just 66 days away and as usual, this is critical juncture for Sony and the alpha line (when wasnt the alpha line at a critical juncture?) Anyway I've decided to get this blog back on a roll with my guesses as to what Sony is going to do at this big event.

1. After a quiet period, Sony will make a bit of a splash at this one.

2. We will get the two bodies shown to us earlier released:

3. These will be an A7XX and an A5XX.

4. The specs will be ok but nothing earth shattering, however, Sony will continue to blur the lines between entry/enthusiast/pro which will really annoy most people here and will get (at best) lukewarm coverage from the camera sites that specialise in equipment testing.

5. The 500 G and 24 CZ will be actually released,

6. There will not be an NEX7.

7. There will be some more NEX lenses, at least one will be either a G or a CZ (I'm 90% sure its would be a CZ as that has more cache - deserved or not)

Now more "out there" guesses:

8. There will be a mock up displayed of the A9XX.

9. The NEX camcorder will be released.
(whoops - already done)

10. There will be a couple of lenses, software suites and other accessories for the NEX range to also blur the lines between still and video work.

So over to you - what do you think will happen?

(note, I have no inside sources, know no one in the company and all this is total arse pluck)

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