Sony actually losing more lenses?

Sonyalpharumours is reporting that the Sony 500mm reflex lens is out of production. While this is an enormous shame I must admit I am not surprised. I dont have this lens, in fact I've never shot with it so I cant comment directly on its pros and cons but its clear that:

a) it is a lens with pretty limited application (limited to F8)

b) the IQ of the lens was never considered an unalloyed success (great CA characteristics, very dodgy bokeh)

But on the flip side

c) its an autofocus 500mm lens that can be handheld and costs only about $US700.

A fuller review is given over here at Alphamountworld.

So already we have a lens of mixed blessings but I would also remember that Sony has a new mount to worry about and has been quietly shuffling old Minolta glass out of the inventory. Combine all this, and if its true that the only AF mirror lens is getting retired, I am saddened but not shocked.

If you want one, get in quick. I'm not sponsored by BHPhoto in any way (though I would love to be - shameless plug) and I get nothing from this but they have always been great to me so here's a link.

Sony and Photokina 2010 - 66 Days to Go

Photokina is just 66 days away and as usual, this is critical juncture for Sony and the alpha line (when wasnt the alpha line at a critical juncture?) Anyway I've decided to get this blog back on a roll with my guesses as to what Sony is going to do at this big event.

1. After a quiet period, Sony will make a bit of a splash at this one.

2. We will get the two bodies shown to us earlier released:

3. These will be an A7XX and an A5XX.

4. The specs will be ok but nothing earth shattering, however, Sony will continue to blur the lines between entry/enthusiast/pro which will really annoy most people here and will get (at best) lukewarm coverage from the camera sites that specialise in equipment testing.

5. The 500 G and 24 CZ will be actually released,

6. There will not be an NEX7.

7. There will be some more NEX lenses, at least one will be either a G or a CZ (I'm 90% sure its would be a CZ as that has more cache - deserved or not)

Now more "out there" guesses:

8. There will be a mock up displayed of the A9XX.

9. The NEX camcorder will be released.

(whoops - already done)

10. There will be a couple of lenses, software suites and other accessories for the NEX range to also blur the lines between still and video work.

So over to you - what do you think will happen?

(note, I have no inside sources, know no one in the company and all this is total arse pluck)

It was the night before Christmas

Well all the rumour mills are running hot, screen dumps from small country sites are popping up, the doomsayers are saying and the fan boys are braying. All that means only one thing - new cameras are coming soon.

The rumors say three new cameras, the A850, A550 and A500 all to be announced tomorrow. Oh please, please please Sony please give us something new. Please please please dont hold back. You are one of the largest and most diverse electronics houses out there. You used to lead the market. Please remember what that was like and stop playing safe, lead.

Sony A850, A5XX - whats the future for the A7XX?

Lets imagine the rumours turn out t be true and over the next few weeks we Sony users get a couple of new cameras, what are they likely to be?

A850 - an A900 lite. Well the A850 seems to be so certain that one of the best Sony/Minolta mount sites on the net (Dyxum) has already created an A900/A850 forum area. Historically this has only occurred when the site owner has had an inside tip that he really trusts. So far he hasn't been wrong and I'm willing to trust Mladen again.

Right now the only outstanding discussions on this revolve around price - most "responsible" net guessers seem to be saying something around $US2000 - so a $600 discount from the A900. There is some thought it might go even cheaper but as much as I hope this is true I wouldnt be betting my money on it.

A5XX - an A700 lite. Its widely believed that the A5XX series will be related to the A700 in some way and retail for about the price the A700 does at present. In truth if you took the A700, put it in a slightly cheaper body, gave it main sensor live-view and video and sold it for $US990 it would be a killer camera. I reckon thats pretty much what we'll get.

That leaves a Sony lie-up that goes something like this:

A230 - $US450
A330 - $US650
A380 - $US800
A500 - $US900
A550 - $US1200
A850 - $US2000
A900 - $US2600

Now thats based on a huge number of guesses and approximations but its close enough to draw a couple of conclusions. These are:

A7XX - Going uptown. There is space in this lineup for a 'higher' APS-C based 7 series but its going to have to push further up the price range to get away from the A5XX. Does the A7XX have to stay clear of the $US2000 A850? No!

I think it would be smart for Sony to have the A7XX and A850 both in the $US1800-$US2000 range. These could be very different camera's catering to very different user communities. I wouldnt see these camera's so much stealing sales from each other as vastly expanding the range of people that might consider buying a Sony.

Anyway - there's a solid rumour going around that a lot (not all - its never all) will be revealed on 28 Aug 2009. I'll come back and have a chat on this topic when (or if) this announcement happens.

The Sony A850 is peeking out of its hidey hole

Well a manual for the A850 has surfaced and been downloaded from Sony sites (thanks to Kyle Batson for the web version). It confirms the idea that the A850 isnt an uber APS body and is, instead, a stripped down A900, so an affordable FF 25 Mp. No I don't doubt the veracity of the manual downloads but something appears a little fishy. What I mean is the very deliberate looking leaking of virtually all the details of the new camera (barring price).

My theory?

Look at the threads on the A850. The user community is deeply split and no matter what Sony did a lot of people were going to be upset. By this leak Sony is able to let a lot of the venting take place before the release and let us concentrate on the real party trick - the price.

PS - I was completely totally, utterly and unambiguously wrong. I completely misread the tea leaves and admit it freely. Read how wrong I got it.

PPS - I'm actually pretty stoked by that - personally the A850 is looking like the camera I really want.

PPPS - But I am a little concerned on the apparent lack of progress from Sony on some core photographic issues like autofocus.

My guesses at an A850 spec

Well the A700 is getting on, there are strong rumours of an A500/550 pair that is likely to fill up the space the A700 currently occupies so the only way is up for the A850. So developing my theory of the A850 as an uber APS body to go head to head with the Nikon D400 here's my theory.

Body. About A700 sized, wouldn't be surprised to see more sealing, bigger VF. This seems to be something Sony is staking a claim on. Some small cues to the new 230/330/380 line but not much. Sony will be sticking to the minimalist, little bling look of the A900 at this point. On this point, Sony will stick to CF - justified or not, its the 'serious' choice.

Sensor. I suspect Sony will push the sensor to match the K7/50D so expect something in the 14-16 Mp range. I anticipate that ISO performance will continue to improve but not at the rate some will want. So I reakon we'll get a few more Mp and between half and a full stop better iso performance. Yeah it will still lag the very best in class but so what, it'll still be amazing.

Live View. I believe Sony will give us main sensor LV and will claim that its line about doing it properly applied to getting contrast detect AF working really well in a DSLR. On that point I think Sony will give us a really good LV AF module. Possible - see speed and displays.

Video. I think it'll come with video with a lot of bells and whistles. This is an area Sony should absolutely nail. On a side point, I wouldnt be surprised to see Sony Vegas movie studio shipped with the camera.

Phase Detect AF. This is an interesting one. Part of me would not be surprised to see Sony forgo huge leaps in this form of AF, thinking that we are only a generation from full EVAL cameras and this is a dead end. But while possible I dont think thats where we'll go. AF cross points is the new 'headline' feature - I'm guessing we'll get at least 5, probably 7, possibly 9. I also think we'll see a corresponding increase in 'assist' points. So we'll be looking at something like 20 AF points. All this will come with the usual claims. Again it will trail the Nikons and Canon 1 series but it will be closer than ever before.

Metering. I'd be surprised if there were major changes here. Not a headline feature or a particularly compelling review point. Not saying the current system is great but look at this site, even amongst us geeks its not a topic we give a lot of time to.

Speed. Ok, here it gets exciting (for some). My guess - 10 FPS - why? These things tend to come in round numbers. Data rates simply arent an issue with something like a 15 Mp sensor and state of the art chips.

While unlikely, its possible Sony might feel adventurous and catch us by surprise here. Perhaps a killer contrast detect LV AF, an electronic shutter and an LV 20-30 fps mode.

Controls/displays. Pretty much what we have. Probable. Incremental improvement plus some modification to incorporate video. Possible. Sony must be keen to get an OLED display out there soon, this camera is a likely candidate. Might trade a slightly smaller, tilting OLED for current LCD. OLED tech could also be one of the things that takes LV from toy to truly useful with significantly better angle of view, sunlight and colour performance.

Customisation. Really part of controls I guess. Pretty simple - more. Not as much as the D300 but a lot closer. (yes I realise Nikon will have the D400).

Other bits and pieces. Probable. Frankly I expect in body GPS and some form of wireless data transfer. Lens micro adjust will be there to I suppose. Possible. Some of the stuff appearing on new superzooms like auto panos, face detect, etc

Price. $US1900

Conclusion. I seriously believe this camera is possible in 2009, whether its possible for Sony is perhaps another question. I think it is but then again I'm used to being disappointed.

Rumours - the bane of the Sony Shooter

In a prior post I spoke about the spectacular angst of the Sony shooter and the special anger we can feel towards our own mount. Another manifestation of this unique relationship with our mount is a really pronounced sensitivity to rumours.

The Sony Alpha community is riven with concern that at any moment our "parent" will decide that the passion is gone and walk away. So like uncertain children we are constantly searching for signs that we are still loved, that we are still the ones Sony wants to please. So we pounce on anything, any little error in a web site menu, any obscure reference in a firmware referencing system, any reference in an interview.

Well we are getting pretty hot under the collar right now. Word is that three new camera's are getting close. They are the A500, A550 and A850.

Tomorrow I might spend a bit of time guessing precise specs but fro now this is basically how I think its likely to work.

1 the A500 will be the A700 shrunk a little, cleaned up a little, etc

2. the A550 will be the A550 with an upgraded sensor.

so far nothing novel. But,

3. the A850 will be an uber APS body, using the A550 sensor but perhaps with features that actually take it well past the A900. With a D300 like price pushing towards $1800-1900. This gives Sony a vehicle to get advances in AF, metering, video, LV - god knows, onto the market in a form that doesnt detract too much from the A900 which remains the king of the hill simply by virtue of being FF.

4. We wont get a 7 series for a while - the Sony line-up will look a bit like the Nikon set-up with a similar gap between the A550 and A850 as the D90 and D300. Simply recycling the 7 series would create all sorts of problems as people would be confused as the new 7xx would cost up to double the price of the 700 it replaced.

Of course I'm almost certainly wrong.