Sony, I'm coming back!

I've been unsure of whether I was going to stay with Sony, no seriously I was. I had all my gear for sale and built my ideal "final" lens list, done the sums and figured out the price of building it with either a Sony, Nikon or Canon line-up. (a topic for my next blog).

So why stay with Sony?

Well, in January this year I was virtually on a buying strike for all camera gear. My frustrations with Sony are briefly described in this blog entry but to recap I was frustrated that a company with more technical tricks up its sleeve than any other of the big players out there seemed to be doing nothing. At the time the A500 and A550 were the best Sony could you with real innovation and I was concerned that Sony was gone, extracting itself from the market as gracefully as possible at the lowest possible cost. The constant recycling of the A2/3XX series models only heightened my fears.

But recently Sony has shown its hand and the reason for the apparent inaction is clearer now. Better, I actually like the direction Sony is taking. First the NEX, then the SLT cameras reveal that Sony has been reserving its development for entirely new lines of cameras which take the traditions of the old film cameras but truly harness what digital can do. These cameras arent the last word in photography, I'm not even certain they are best in their class but the direction they point to is really exciting. Suddenly, in camera GPS, fast AF in video, 7 to 10 FPS, in camera HDR and pannos, EVFs arent things that SLRs can have, instead, they are core parts of a mainstream product.

But it doesnt stop there. Noise performance and AF, two traditional weak areas of a Sony DSLR, are greatly improved. Again, the new Sony's arent the necessarily the class leaders but they are now far more competitive, Sony is very definitely in the game.

So, what it came to was where did I see the future of my photography? Canon and Nikon are no where with a mirrorless compact camera while the NEX is a really exciting product that is changing the way I do my business (in a good way). The Nikon D7000 and Canon 60D (and Pentax K5) are really impressive cameras but they are really just incremental improvements on what has gone before and still dont bring any excitement to the field while the A33 and A55 from Sony are game changers, a huge step forward in what a camera can be.

So I see the trajectory of Sony following a path I want to join. So with that I'm back in. So how did I break by DSLR buying strike? Well I think I've written enough for now. That can be tomorrow.

Sony SLTs and ghosting

The release of the new Sony SLT's has unleashed another torrent of web activity. This is divided into two very broad categories. The first is excited about the prospect of some really interesting new products bringing new abilities to the photographer. The other is upset that 'traditional' photographic values are being lost in the rush to introduce new gimmicks.

The epicentres (if you can have more than one epicentre) of this dispute are two technologies. The SLT and the EVF. I cant talk about the EVF now as I havent handled the camera and so cant comment except in very broad terms. However, there are thousands of samples of A33/55 images out there on the net now so I feel I can comment on the ghosting (non) issue.

My guess is this argument will just go round and round in circles for years. Someone in one of the hundred of threads on this issue raised the idea that question could be settled via independent quality testing from site like Alamy being the ultimate judge. I understand the logic of that argument, I’ve even used it myself, but its never got anywhere.

Despite submitting thousands of images and getting many fails, I have never, ever, had a single reject for excessive noise. Instead, I’ve been repeatedly rejected because a 12 Mp capture could not be uprezzed to meet the minimum size requirements. Yet, no matter how much this is repeated I am constantly told that Mp dont count and that all we need is lower noise.

Sony’s noise performance did (and I stress the past tense) lag the mainstream slightly but never as much as people claimed and never with the real impact people feared. Ghosting is an issue but on all the evidence I’ve seen its precisely the same scenario, no-where near the problem claimed and nothing like the impact feared.

But Sony is a hated brand (even, or perhaps especially, by its own users) so this alone will give the topic legs. Combined with an especially conservative current market I suspect people will continue doing 100, 200, even 300% inspections trying to find the most minute problems. That is what it is.

All I know is that the people actually working with the new cameras to get great images are almost certainly going to be doing better and enjoying their hobby/work far than those spending their energy just complaining about them.

Its all in the timings isnt it

Yesterday I unleashed a bit of a broadside at Sony and its abject failure recently to listen to outsiders produce the sorts of products that a giant like Sony just had to be capable of. Well just one day later Sony responded with perhaps the single most interesting DSLR since the original Canon Rebel.

No more discussion from me today, you'd really be better off visiting DPreview for a quick rundown.